Broadridge Financial

Wealth InFocus: Investor communications platform

Reimagined regulatory and transactional communications for an omni-channel world.

Expertise
Product Design
Platforms
Responsive Web, Email, Print
Deliverables
UX Flows, Prototypes, Pixel-perfect screen designs
Wealth InFocus: Investor communications platform

Project overview

Communications from Financial firms are drowning investors in a sea of information. A barrage of statements, confirmations, and marketing material create information overload, making it difficult for customers to find the critical information they need. This can lead to frustration and missed opportunities. Wealth inFocus set out to solve that by cutting through the clutter by delivering the most relevant information, in an omni-channel manner, exactly when it's needed.

Execution

Uniquely designed from the perspective of the investor and their relationships with the advisor and firm, Wealth InFocus transforms digital and print communications and increases investor engagement. The next-gen experience consolidates and presents key information across accounts and communications (statements, confirmations, proxy notices, and prospectuses) in one centralized experience.

Investors can easily access critical details, contact advisors, gain insights, and manage action items – all through a secure and convenient platform accessible via email, text messages, and interactive microsites.

Responsive emails from the FA drive investors into the experience
Interactive microsites make investment data interactive and engaging
QR codes on paper statements seamlessly connect to interactive microsites

Results

Wealth inFocus achieved significant traction, onboarding major clients and driving millions in new revenue for Broadridge.

The product also resonated extremely well with investors. According to an initial survey conducted by one of the pilot clients of Wealth inFocus:

78% feel that the new approach toward wealth communications provides a better digital experience

88% of respondents would like to receive Wealth InFocus digital communications on an ongoing basis

Let’s make something amazing together!

I'm always eager to tackle new design challenges and to collaborate with passionate individuals. If you're looking for a hands-on UX leader to guide your team and to bring your vision to life, I'm your guy!

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